The impact of customer reviews in social media on the brand reputation for the online accommodation sector

Authors

Guijarro, Ester; Hamdan, Mais; Canós Darós, Lourdes

Year

2023

Type

Conference paper

Published in

Proceedings INNODOCT/22. International Conference on Innovation, Documentation and Education

Pages

93–100

Publisher

Editorial Universitat Politècnica de València

DOI or link

10.4995/inn2022.2022.15785

How to cite

APA 7 citation

Guijarro, E., Hamdan, M., & Canós Darós, L. (2023). The impact of customer reviews in social media on the brand reputation for the online accommodation sector. In Proceedings INNODOCT/22. International Conference on Innovation, Documentation and Education (pp. 93–100). Editorial Universitat Politècnica de València. https://doi.org/10.4995/inn2022.2022.15785

BibTeX

@inproceedings{tarradellas2023the,
  title = {The impact of customer reviews in social media on the brand reputation for the online accommodation sector},
  author = {Guijarro, Ester and Hamdan, Mais and Canós Darós, Lourdes},
  booktitle = {Proceedings INNODOCT/22. International Conference on Innovation, Documentation and Education},
  pages = {93--100},
  publisher = {Editorial Universitat Politècnica de València},
  doi = {10.4995/inn2022.2022.15785},
  year = {2023}
}