TY - CPAPER AU - Guijarro, Ester AU - Hamdan, Mais AU - Canós Darós, Lourdes TI - The impact of customer reviews in social media on the brand reputation for the online accommodation sector T2 - Proceedings INNODOCT/22. International Conference on Innovation, Documentation and Education PB - Editorial Universitat Politècnica de València DO - 10.4995/inn2022.2022.15785 PY - 2023 SP - 93 EP - 100 ER -