On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective

Authors

Guijarro, Ester; Santandreu Mascarell, Cristina; Blasco-Gallego, Beatriz; Canós-Darós, Lourdes; Babiloni, Eugenia

Year

2021

Journal

Sustainability

Volume

13

Issue

12

Pages

1–15

DOI or link

Not in the data

How to cite

APA 7 citation

Guijarro, E., Santandreu Mascarell, C., Blasco-Gallego, B., Canós-Darós, L., & Babiloni, E. (2021). On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective. Sustainability, 13(12), 1–15.

BibTeX

% Not in the source data: doi, abstract
@article{guijarro-2021-identification-factors-successful,
  author = {Guijarro, Ester and Santandreu Mascarell, Cristina and Blasco-Gallego, Beatriz and Canós-Darós, Lourdes and Babiloni, Eugenia},
  title = {{On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective}},
  journal = {Sustainability},
  year = {2021},
  volume = {13},
  number = {12},
  pages = {1--15}
}