% Not in the source data: doi, abstract
@article{guijarro-2021-identification-factors-successful,
  author = {Guijarro, Ester and Santandreu Mascarell, Cristina and Blasco-Gallego, Beatriz and Canós-Darós, Lourdes and Babiloni, Eugenia},
  title = {{On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective}},
  journal = {Sustainability},
  year = {2021},
  volume = {13},
  number = {12},
  pages = {1--15}
}