TY  - JOUR
AU  - Josefa Mula Bru
AU  - Raúl Poler
AU  - Jose P. Garcia
TI  - Supply chain production planning in a mass customization environment
JO  - ICFAI Journal of Supply Chain Management, The
PY  - 2005
VL  - 2
IS  - 1
SP  - 7
EP  - 20
ER  -