@misc{mascarell2012innovation,
  title = {Innovation as a result of individuals’ creative activity in the organizational structure of the company},
  author = {Santandreu Mascarell, Cristina and Canós Darós, Lourdes},
  eventtitle = {2nd Conference of the International Network of Business and Management Journals (INBAM 2012) (Valencia, España. . 2012)},
  year = {2012}
}